BlackBerry’s new phone is one for the privacy conscious

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The launch of a new BlackBerry handset is not so much the chance to show off new bells and whistles as an opportunity to remind the world why the brand was once such a dominant force.

So the new KEY2, launched in New York on Thursday, is notable for its physical qwerty keyboard, stand-out battery life and suite of security features as its makers pursue business users who are looking for solid productivity rather than the very latest fashions in smartphones.

And with that comes a certain distinctive appeal, according to Alain Jejeune, president of Blackberry Mobile at TCL Communication, which manufactures the phone.

“The whole industry is in a race to uniformity,” he said at the launch event….