YouTube Premium to rival Spotify and Netflix with ad-free subscription coming to UK

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YouTube is launching new subscription services for music and video to challenge Spotify and Netflix and attract more paying users.

The new ad-free $12 (£9) video service will be called YouTube Premium, replacing Google’s YouTube Red, and will include a music streaming service called YouTube Music.

The service will come without advertising and offer free downloads across YouTube videos, although it is $2 more expensive than the current YouTube Red service.

The move will also see more original videos from YouTube, which has lagged behind Netflix’s investment in well-regarded exclusive films and series.

“More new Originals from around the globe are on the way,” YouTube said, “featuring comedies,…

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