Only one film has managed to stand out from last week’s three releases — Rajkumar Rao’s Newton, which is also India’s official entry to the Oscars in the Best Foreign Language Film category.
Amit Masurkar’s political satire ‘Newton’ released alongside Sanjay Dutt’s come back film Bhoomi and Haseena Parkar featuring Shraddha Kapoor as Dawood Ibrahim’s sister. However, both Bhoomi and Haseena Parkar failed to bring audience to the theatres and their box office collections dropped drastically on the weekdays.
Bhoomi could gather Rs 8.46 crore until Tuesday while Haseena Parkar was able to add only Rs 5.47 crore to its business.
On the other hand, Newton saw a reverse trend in terms of revenue collections. The film opened on a low note, but gradually caught up and raced ahead of its peers soon.
In the first five days of its release, Newton added Rs 9.45 crore to its kitty with the film standing strong on Monday and Tuesday. On these two days the film raked in a total of Rs 2.55 crore. On Wednesday, the film collected Rs 1.18 crore taking the total to Rs 10.73 crore.
According to a Box Office India report, Newton is expected to gross around Rs 12 crore in the first week of its release.
Two things that helped the film are the announcement of its entry to the Oscars and word-of-mouth publicity which translated into good business with the film getting additional 450 shows across multiplexes over the weekend and on Monday.
“Oscar entry was the best news that could have come and the timing was perfectly right,” said Nandu Ahuja, senior vice president – India Theatrical, Eros International adding that the film’s content is “so good that it merits the run it is having at the box office.”
It is not always that small budget films get a release date during the holiday period. For Newton, the cherry on the cake was the Oscar entry.
“The Oscars hold some intrigue for the English speaking audience in metros and it is because of this, that this audience will come out of curiosity,” says a Box Office India report.
A delay of few days regarding the Oscar announcement could have resulted in a lower business as compared to what Newton has collected now.
This week’s perfect timing also played a part in Newton becoming a successful film.
Exuding confidence Ahuja said: “It is the last day of the film’s first week run and in the second week, Newton is having as many shows as week one. This is despite new releases and it will gain strength on the weekend.”
Made at a modest budget of Rs 9 crore, Newton has already turned profitable,but it will be interesting to note whether the film is able to continue its strong run post this Friday’s new releases.